Social media helps improve content

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

The Facebook tools your business needs

The Facebook tools your business needs

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.

2016’s Best CRM Software Options

2016’s Best CRM Software Options

What are the components of a good CRM software? Must it fit into your budget? Should it be easily navigable? Or must it have a simple interface? All the aforementioned qualities are vital, but none of them are important if they don’t meet all your business’s unique needs.

IT security concerns of the finance sector

IT security concerns of the finance sector

The time to increase cyber situational awareness and establish better security strategies has never been more opportune. Since 2015, the number of attacks on the financial services sector has increased and shows no signs of letting up. Whether it be extortion or credential-stealing malware, different tactics are utilized to target desired areas.