No one can deny that social media has become a powerful online marketing channel. It’s cheaper, less complicated, more effective, and…a lot cooler. The numerous benefits are especially advantageous to small businesses that don’t have print or TV ads.
Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.
The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their options before making an investment.
With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps in the market, particularly in desktop group video calling.
Facebook has been used by people to connect and share information for a long time. However, until now Facebook struggled to break into the world of business. The good news is that starting today, the launch of Facebook at Work will make it possible to incorporate social media into your company’s workflow.
Considering the most recent stats of Facebook’s daily usage — an astounding 1 billion daily mobile users, to be exact — it’s time to take another look at your company’s page. Even if you’re actively managing your page, changes and updates are so frequent at the social media colossus that there’s likely a feature or opportunity you’ve missed.
Most small and medium sized businesses have a tight marketing budget – especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime.
It’s the middle of the month and you’re waiting to meet a colleague outside a restaurant. As you wait, you idly browse the web and check emails, and then suddenly you’re hit with the notification you dread most. Your Android phone’s data is almost out.
Love, Haha, Wow, Sad or Angry. If you’ve been on Facebook recently, you’ve probably noticed that Facebook has finally added five more ways for you to react to a particular post. Many businesses will find this feature important since these new emoticons now provide a way for you to know what users feel about your service instantly.
Social media marketing can be time consuming. You may spend hours upon hours trying to get it right and still see little growth in your followers. So what can you do to be more effective and save time in the process? Here are ten tools that can streamline your social media efforts and even offer guidance.