The effective marketing tool you forgot

The effective marketing tool you forgot

When it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down to looking at data to see what works best.

4 IT traps that hurt your business

4 IT traps that hurt your business

Technology can be a blessing or a curse. It can lead to more business growth and productivity, or it can become a stumbling block that leads to downtime and distracted employees. So what are some of the biggest ways technology can hurt your business? Let’s take a look at four technology traps that every business owner should be aware of.