Using Pinterest to market your SMB

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.

The wait for Microsoft Teams is over!

The wait for Microsoft Teams is over!

Slack is a well-known, cloud-based collaboration tool that helps your team communicate better and be more productive. Microsoft Teams is Window’s own version with a twist. It’s been reported that prior to its release, a gigantic update was rolled out that equipped Teams with a bevy of features that will definitely make a difference.

A beginner’s guide to Snapchat for business

A beginner’s guide to Snapchat for business

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with numerous users with every post.

Switch up marketing tactics with IG stories

Switch up marketing tactics with IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users.

LinkedIn Alumni improves how you network

LinkedIn Alumni improves how you network

Aside from having an up-to-date LinkedIn profile, there seems to be more waiting around than getting job interviews or receiving promotions. Why so? You’ve given all the relevant information needed to land a job, or to convince your boss that it’s time for you to step up the corporate ladder — but what else is missing? Your network.

Why Skype for Business Over Skype?

Why Skype for Business Over Skype?

It’s hard to deny how reliable Skype is as a VoIP telephony system. Having something good doesn’t mean you should stop at that; for the sake of your small- or medium-sized business, you should always be on the lookout for the next best thing that helps facilitate your company’s growth.

Instagram and its corporate benefits

Instagram and its corporate benefits

“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the shovels, try these recently-announced tools to help make your company’s presence on Instagram a valuable one:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.

Optimize daily usage of Microsoft Excel

Optimize daily usage of Microsoft Excel

Recent research by Burning Glass revealed that nearly 8 in 10 middle-skill jobs now require digital proficiency – and jobs that require digital skills pay an average of 18% more than those that don’t. Essentially, the more literate you are digitally, the more money you will make.