Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable.
Recent research by Burning Glass revealed that nearly 8 in 10 middle-skill jobs now require digital proficiency – and jobs that require digital skills pay an average of 18% more than those that don’t. Essentially, the more literate you are digitally, the more money you will make.