Facebook is the most popular platform for developing brand awareness because it allows businesses to target users based on what they have posted in the past. But after the recent data breach scandal, is your data still safe? Read on to find out if you need to worry about your privacy.
Back in 2017, Equifax, one of the three major credit bureaus in the US, made a major security blunder that leaked millions of sensitive information, including Social Security numbers, addresses, driver’s license numbers, and credit card details. The company estimated that the data of 145.5 million people (almost half the US population) were exposed.
According to experts, passwords shouldn’t be the only way you defend your accounts. After all, hackers have plenty of tricks and tools to steal them. So to help businesses fully understand the risks involved, Google conducted a study on the causes of account hijacking.
No business owner wants their customers’ data leaked, but no matter how well your prevention plan is, the unexpected can happen. And when it does, what will determine the fate of your business is how well you respond to it. So before you start planning an incident response, read the following story and recite this: Don’t walk in the footsteps of Equifax.