How Facebook’s News Feed tweaks affect you

How Facebook’s News Feed tweaks affect you

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being.

2018: The year of social media

2018: The year of social media

Big-name social media platforms such as Instagram, Facebook and Snapchat are more interactive and responsive than ever. However, these platforms now have a plan to move another step forward in 2018. Here are the top 5 trends you should watch out for this year.

Facebook Messenger’s Best Feature Yet?

Facebook Messenger’s Best Feature Yet?

In November, 2017, Facebook announced that their extremely popular Facebook Messenger application would allow businesses to speak to customers on both their own websites and from within Facebook Messenger. Read on to discover how your business can benefit from this feature!

The How

By installing a plug-in called Customer Chat, retailers can integrate Facebook Messenger with their website, letting their customer support representatives carry on conversations with clients just like they would on Facebook.

A beginner’s guide to creating Facebook ads

A beginner’s guide to creating Facebook ads

No one can deny that social media has become a powerful online marketing channel. It’s cheaper, less complicated, more effective, and…a lot cooler. The numerous benefits are especially advantageous to small businesses that don’t have print or TV ads.

The Facebook tools your business needs

The Facebook tools your business needs

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.

Which social media platforms suit your SMB?

Which social media platforms suit your SMB?

The first thing that comes to mind when you think of social media is Facebook and for good reason. Not only does it boast the most users, but it also has the biggest reach and cultural impact. Since there is no one-size-fits-all social media platform, it’s imperative for small- and medium-sized businesses to examine their options before making an investment.

Group voice call now possible on Facebook

Group voice call now possible on Facebook

With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps in the market, particularly in desktop group video calling.

Facebook at Work improves communication

Facebook at Work improves communication

Facebook has been used by people to connect and share information for a long time. However, until now Facebook struggled to break into the world of business. The good news is that starting today, the launch of Facebook at Work will make it possible to incorporate social media into your company’s workflow.

Best practices for SMB Facebook pages

Best practices for SMB Facebook pages

Considering the most recent stats of Facebook’s daily usage — an astounding 1 billion daily mobile users, to be exact — it’s time to take another look at your company’s page. Even if you’re actively managing your page, changes and updates are so frequent at the social media colossus that there’s likely a feature or opportunity you’ve missed.

Market your business on Facebook for free

Market your business on Facebook for free

Most small and medium sized businesses have a tight marketing budget – especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime.