“Fad” is a dirty word for many small-business owners. Whether it’s what they’re selling or what they’re investing in, business owners need long-term and reliable investments to secure their future. With 2017 in the rearview mirror, we finally know what was a fad and what was a smart investment.
In 2014, less than 10 percent of American consumers listed cash as their preferred payment type. Most of us live and breathe by those slim plastic cards, so it was only a matter of time until they were merged with our other plastic lifelines — smartphones.